case summary.

This school project was right up my alley. I've done a few of these before when I was working with nightclub promotion.

When we got the brief I immediately thought about water. Since the name of the company was "Joy" I felt that I wanted movement and happiness to play a big role in the final image. The logo is based on squares which makes it work on all platforms and devices. It also holds the shape of a mountain and is, therefore, the perfect logo for this glacier water company (that is made up).

The manipulation itself went quite fast the hard part was finding images to work with. Especially for the water. But as you can see the result turned out quite nicely. And yes, the copy is just a bad joke, don't forget to have some fun guys :)