Marcus Sjöholm
Digital designer
Selected Projects
3D Modeling & composition
A personal study in product visualization, using my favourite Byredo fragrance to explore precision in modeling and material work.
Glass surfaces leave little room for error, making accuracy in form, lighting, and reflections essential.
Created in Cinema 4D with Redshift, and refined in Photoshop.
Simplifying a complex checkout
Improved the Zinzino checkout by structuring the flow to keep users focused on one step at a time.
Step-by-step flow
- Broken into clear steps to reduce cognitive load
- Subscription details are highlighted due to a non-standard model
- Guides the user forward by focusing only on the current step
Final review
- Brings all order details together in one place
- Clear grouping of addresses, shipping, and payment
- Keeps the layout scannable despite a large amount of information
Vector illustrations
A set of illustrations created for Zinzino, designed to guide users through a home blood test process.
The focus was on clarity and simplicity, making each step easy to understand while reducing the risk of incorrect handling or contamination.
Created in Adobe Illustrator.
3D animation & editing
A playful animation created for the release of a new flavour of Zinzino’s core product BalanceOil, aimed at a younger audience.
The visual style focuses on bright colors and simple forms to create a light, approachable feel while reflecting the fruity character of the product.
Created in Cinema 4D with Redshift, and edited in After Effects.
Video editing
A cinematic edit created for a Zinzino event, built around pacing, rhythm, and atmosphere to set the tone for the theme “LEAD”.
The focus was on combining music, motion, and timing to create a cohesive and engaging experience for a live audience.
Edited in Premiere Pro, with text and motion elements created in After Effects.
Logofolio
A selection of logotypes I’ve created over time.
I enjoy working with brand identity and visual direction, exploring how simple forms can communicate clearly and stand out.
About me
My name is Marcus Sjöholm, and I’m a multidisciplinary digital designer based in Gothenburg, Sweden.
I work across UI/UX, motion, and visual design. Enjoy exploring different ways to bring ideas to life, whether that’s through sketching, animation, 3D, or photography.
I’m naturally curious and tend to dive deep into things I enjoy, which is how I’ve built a broad creative skill set over time.
If you have any questions, ideas, IPA tips, or just want to grab a coffee, feel free to reach out and send me an e-mail.
